Altria: Nice catch, Razor. (Think the branding consultants that came up with "Altria" were aiming at connotations of altruism?) If I may take another slant, though, here's a notable "reaction" paragraph from the story:

"The Kraft announcement is a landmark," said Kelly D. Brownell, a professor at Yale University and head of the school's Center for Eating and Weight Disorders. "It's the first of its kind from a major food company. And because Kraft is the largest food company in the world, other food companies will have to take notice. My hope is that this will become contagious."

You'd think the "paper of record" would mention who Brownell is. Go here to find out for yourself. And go here to read more from the witty and insightful Andy Ferguson. (That's right, Andy, I'm kissing ass. Can I have a job?) One thing for certain, Brownell's neither an impartial legal observer nor a medical expert. He's a partisan in the twinkie tax wars, an interested party, and the Times pulls a punch by not mentioning it.