Rush for a Touchdown: Well, on the one hand, it's not like Rush will be more egotistical and me-focused than your average football commentator, so I don't see him being particularly galling. Instead, I see him going over kind of how Miller did - too high-brow and lofty in his analysis; lacking the catch-phrases and witty nicknames. I mean, won't this basically be Rush doing his afternoon show, but on football rather than campaign reform? Plus, to use a phrase I never get tired of, the man has a face made for radio, and while this hasn't stopped many commentators on t.v., Rush's shtick plays better on radio (ruffling the papers, pregnant pauses, one-sided chatter with his producer, laughing at his own jokes) - a fact supported by the demise of his t.v. show. This will be more like the end of Sixty Minutes (or the Jerry Springer Show) where the personality gets to rant for 3 minutes on a topic of choice. It will be both too slow and too fast for a football pre-game show. I'd be surprised to see a bump in ratings. Maybe this was just done for marketing purposes - ESPN's ad guys can say they're targeting a new demographic.