The Art of Movie Promotion: Let's say you have a movie, that stars two names that are hotter than the sun right now, but at the time, were merely scalding. And these two, at the time, were merely co-workers, but are now star-crossed lovers, whose every move draws the attention normally reserved for luminaries such as Ari Fleischer. And let's say that your movie contains more f-bombs, bullets and domestic abuse than your average Tarantino film. How to market this movie? Hmmm. Well, let's start by calling it a "romantic comedy" and leaving all mention of the plot out of the promotion - just focus on the two love-birds. Oh, right...let's ignore the fact the woman plays a lesbian and has no actual romantic attraction to the male star. And, let's just, for kicks, re-work the ending that has the male lead slaughtered in a hail of bullets. Last, and to really kick the movie off, push back the start date to the doldrums of mid summer, move the start date from Wed. to Friday (fewer advance reviews), and have your studio head come out with some real buzz like: "Well, I can't think of a single movie that I liked all the way through, can you?"

Now you have "Gigli", the first Affleck-Lopez combo on-screen. Here's some opinions on the film itself. The part about the movie poster takes the cake.