PR Nightmare: McDonald's CEO Jim Cantalupo has died. Preliminary reports suggest a heart attack. He was 60 years old. Ironically, he had been the guiding force behind the company's attempts to banish the heart-attack-on-a-bun public perception that has dogged the home of the Big Mac, though others have suggested him as an archetype of kowtowing to the nanny state and the class-action policymakers.