Of course, it's only a "possible" demographic. The Olympic viewership could of course nose-dive like the NBA playoffs. Wasted money for Kerry, wasted opportunity for Kerry. Meanwhile, Bush opens his convention with the American woman (now on every Wheaties box in America) who wins a track and field event and the Iraqi woman who takes an unexpected bronze in a swimming event; they clasp hands and raise their arms together to the cheers of thousands.
Jesus, man, the script writes itself. If Bush really wants to go for baroque, he should suggest that we cover all ther costs of the Iraqi Olympians.