The Rules: I didn't mention this, thinking it was just a minor fuss on a slow news day:

The Bush/Cheney campaign's first three TV ads were barely on the air Thursday before families of 9-11 victims, firefighters and some of President Bush's most vocal political opponents were demanding that two of them be withdrawn.

Today those groups plan a press conference in New York to say that the ads' use of video shot at the World Trade Center on Sept. 11, 2001, is insulting to the memories of those who died in the 2001 attacks.

Oddly, this issue was still among the big stories in the news today, and Bush is taking it seriously enough to round up his own group of 9/11 victims and families to defend the ads. But what are the rules here, anyway? I don't see any reason for this to be off limits. After all, the big networks used plenty of 9/11 footage for their own "We brought you there" news promos.

Over the weekend, I finally saw the ads. They're extremely tasteful. Unimaginitive and virtually content-free pabulum, but tasteful.