"This is a huge and major development for the U.S. beverage industry," said John Sicher, editor of industry journal Beverage Digest. "It represents functional innovation in carbonated drinks and responds to the key consumer issues of calories and carbohydrates."Boy, I'll say!
Anyway, the sodas are trying to do what the beer companies are doing with beer - and the beer companies can't do it fast enough, to wit:
Pepsi's move mirror trends in the beer industry, where Anheuser-Busch Cos. Inc. has found a winner with its low-carbohydrate Michelob Ultra offering. Adolph Coors Co., which has seen its Coors Light brand suffer because of Michelob Ultra, recently introduced its own low-carb offering, Aspen Edge.Coke is promising its own lower-carb soda too...my bet is that it's "edgy".
No comments:
Post a Comment