Like not marketing Coke to kids in their schools?: His voice dripping with empathy for the thousands of children who are afflicted, the CEO of Coke calls on his fellow sugar-mongers to find a way to stop the childhood obesity endemic. He continued: "You know, as long as it doesn't cut into profits or anything." I think this is called pandering. His only valid point was that throwing a government program at it won't solve the issue. While this is likely true, has he considered all the options? How about parents lose custody of their kids if they can't stop them from eating? That might help.