But you can't run an airline profitably!: I mean, can you? Surely not without billions in federal bail-out money. This must be some sort of hoax. Afterall, the major airlines have some of the best and the brightest CEOs running the show. This JetBlue will never last with this kind of stunt. This announcement is like some big baseball player standing up and saying: "Strike? Strike!? Hell, I make tons of money already. Why do we need to strike? I bathe in dollar coins every morning." All the union reps run over to pummel him - "Shut up man! We need concessions!"