I was reading in some hipster men's magazine last month about the alternate reality the born-again contingent has created. To wit: for every "secular" pastime, good or service, there is a "separate but equal" spiritual companion that the "good chrisitan" should choose. This spanned the gamut from movies to books to music to artwork. Well now, it's cars too! They should get labels: "Messiah Approved." I think these people work on a points system whereby the more WWJD-goods you use/buy, the higher up you go. I'm intrigued.