'Money Well Spent': The noisy "Fish-heads" at Mardy Fish's opening match in Flushing were hired to cheer for him, ESPN reports:

The six "Fish Freaks" volunteered their services to Bennett Global Marketing Group, the company that was hired by Fish's family to help promote Mardy. In exchange, they received a free ticket and a small stipend.

"We were asked to create some buzz for Mardy, we had the idea, implemented it and I think these guys nailed it," said Jeff Bennett, president of the company.

. . . Mardy's father, Tom, said having the group was "money well spent."

I guess I should have known when the Kournikova phenomenon exploded: it's not about tennis anymore, is it?